Today Njoy, a leading electronic cigarette manufacturer announced they will be discontinuing the sale of any flavored nicotine cartridges except tobacco and menthol in the US market to bring their offerings in line with the requirements of traditional cigarettes by the Family Smoking Prevention and Tobacco Control Act. They anticipate the new flavor policy to be in full force by spring 2010. 

Jack Leadbeater, CEO of Njoy said "Electronic cigarettes represent a smoking alternative for adult committed smokers. We have no interest in marketing or selling our products to underage smokers and have taken numerous steps over the years to prevent youth access to our products. We hope other members of our industry will act responsibly and either follow our lead or innovate even better methods to ensure proper product use.”

The company further outlined the steps they have already taken to discourage the underage use of Electronic Cigarettes, including:

Njoy announced today they will no longer carry flavors in the US market, save for tobacco and menthol. Why? Because that's what the law requires for regular cigarettes and they are trying to cut the feet out from under the insane argument that "Electronic Cigarettes are marketed to kids".

While I understand their reasoning, it infuriates me to see Njoy and the others forced to cave. Politically it's probably a good move. Anti smoking activists have convinced people that if something tastes good, it must be for kids. But I disagree and I grow tired of seeing this argument not only repeated but successful time and time again.

Chalk up another victory for drug company funded activist anti smoking groups. They are proving the old adage "if you just keep repeating it, it becomes the truth."

Why is this agrument making sense to people? An ecigarette that costs $100 is for kids because it comes in flavors?

Njoy said:

Though electronic cigarettes have a price point generally considered beyond the reach of most youth and there is not widespread evidence of the products being used by underage smokers, a number of pertinent issues have been raised regarding underage persons, such as the appeal of various flavors.