Today Njoy, a leading electronic cigarette manufacturer announced they will be discontinuing the sale of any flavored nicotine cartridges except tobacco and menthol in the US market to bring their offerings in line with the requirements of traditional cigarettes by the Family Smoking Prevention and Tobacco Control Act. They anticipate the new flavor policy to be in full force by spring 2010. 

Jack Leadbeater, CEO of Njoy said "Electronic cigarettes represent a smoking alternative for adult committed smokers. We have no interest in marketing or selling our products to underage smokers and have taken numerous steps over the years to prevent youth access to our products. We hope other members of our industry will act responsibly and either follow our lead or innovate even better methods to ensure proper product use.”

The company further outlined the steps they have already taken to discourage the underage use of Electronic Cigarettes, including: