"Tracking the Rise in Popularity of Electronic Nicotine Delivery Systems", a recent study published February 8th in the American Journal of preventative Medicine, says people are searching the Internet for electronic cigarettes, or ENDS as they call them, at a far greater rate than nicotine replacement therapies and drugs like Chantix.
In the study, John W. Ayers, MA, Kurt M. Ribisl, PhD and John S. Brownstein, Phd monitored Google searches for electronic cigarettes between January 2008 and September of 2010 in Australia, Canada, the UK and the United States and found during that time ecig related searches grew to out number "several-hundred-fold" those for other smoking alternatives and drugs like Chantix and Champix.