It seems Phillip Morris wants their own electronic cigarette. Philip Morris International, one of the largest tobacco companies in the world reported to have over 15% share of the worldwide cigarette market and operations in 160 countries, is in negotiations with Ruyan Group, the makers of what some call the first ecigarette.

While it's not clear if this is simply a distribution deal or if Ruyan is interested in selling out the rights to their e-cig completely, this could have a huge impact on the electronic cigarette industry. Only time will tell, but it seems the first round of negotiations didn't go so well.

“Ruyan Group said that an agreement between the Company and Philip Morris International Management S.A. could not be reached on matters relating to the co-operation between them on its “electronic cigarettes” by the end of the first and exclusive phase of negotiations.”

Phillip Morris in Negotiations with Original E-Cigarette Company